Introducing ActivPanel 10
A product launch built without a physical product, using 3D and visual storytelling to bring it to life.
Role
Animator, editor, voiceover
The Challenge
Create a high-impact launch video for a flagship product—before physical units were available—while still giving customers a clear sense of what made it different.
The Idea
Since the product couldn’t be filmed yet, I leaned heavily on 3D and visual storytelling to simulate the experience. The goal wasn’t just to show the product—but to make it feel real and exciting.
Key Decisions
- Use 3D animation to highlight form and physical details customers wouldn’t otherwise see
- Design visual transitions to represent performance improvements like screen quality
- Combine original animation with existing footage to build a more dynamic final piece
What I Focused On
- Keeping the message clear and easy to follow
- Using motion to guide attention, not distract
- Balancing speed of production with visual impact
Result
A visually distinct product launch video that helped generate early interest and gave customers a clear understanding of the product before it was widely available. Within two months, it generated more than 100,000 views and became the most watched video in company history.