Promethean - The New Learn Promethean
Role
Editor, animator
The Challenge
Learn Promethean got a complete makeover, and we needed to raise awareness about the new features and create excitement about the new learning platform.
The Idea
We wanted to tease the new features as well as show the site being used in environments outside of the classroom to drive home the message of portability.
The Execution
We used lifestyle stock footage of people using laptops in their homes and one of a person in a coffee shop on a phone. The videos I chose were similar in style and color, so not much grading was needed, but to give them a cohesive look, I gave them all a very light Promethean pink tint.
I took images from the new site and animated them to look like they're scrolling quickly down the page to give viewers a sense of what the new website looked like without giving them a proper tour and animated text on and off the screen.
With bold colors, well-timed transitions, and upbeat music, the video performed well and generated many new sign-ups.
In addition to the sizzle video, I was asked to create a few GIFs for the website to quickly highlight how simple it was to find a course, track your progress, and earn a certificate. The GIFs were to also create some visual interest on the page.